German wide Covid-19 study on consumer behaviour when shopping for food

less food waste, more planning!

In a representative population survey in Germany, the DIL Deutsches Institut für Lebensmitteltechnik e. V. asked 1,056 consumers about their nutritional, purchasing and cooking behavior from April 22 to 27 this year. The results will be published in a DIL discussion paper on June 1.

The study was conducted by Dr. Adriano Profeta, head of the consumer research group, and the scientific assistant Kai Kläver. Dr. Adriano Profeta commented: "The study provides first indications that the Covid-19 pandemic has a significant impact on purchasing and nutritional behavior. From a socio-political point of view, positive as well as negative effects can be observed".
It should be emphasized that about one third of the respondents spend more time on planning their meals and shopping lists and thus also their shopping more precisely in advance. In addition, 33 percent of those surveyed stated that they spend more money on food. All in all, an increase in the general importance of food can be seen among about a quarter of German consumers.

With regard to the topic of sustainability, however, it should be noted that the data do not show any shift in demand towards ecologically or regionally produced food. However, it can be clearly shown that about a quarter of all respondents throw away less food. In addition, 38 percent of them stated that they would like to maintain this change in behaviour in the future. It can therefore be concluded that around 10 percent of the total population intend to reduce food waste even after the end of the pandemic.

The result also indicates that in the medium to long term, possible health consequences due to the corona pandemic and the associated increased caloric intake are to be expected.

The present study is being carried out together with renowned universities and research institutes worldwide.